24 hour news channels, TV, radio and internet means that we are bombarded with thousands of commercials every day. This sounds like good news for businesses, but unfortunately our brain cannot process so much information at once. That’s why your logo and other design aspects of your brand are key attributes for linking your message to your brand and putting a face on the overall communication of your business. So the question is: What are you already doing to put your name out there, and are you doing enough? Well, no matter how much you’re investing in raising your brand awareness, there’s always room for doing more. And adding your logo to your corporate clothing is the most cost-effective way to go this extra mile!
As well as increasing your brand recognition, logo corporate wear also makes it easier for you to connect with your customers on an emotional level; it helps you influence your customers’ buying decisions and reinforces the sense of belonging among your community. But most importantly it can be worn by a human being who is obviously much more mobile than an ad banner, poster, etc. In short, logo on clothing allows you to take your brand wherever you go.
In fact, we can’t talk about an aesthetic dress in its own right, but several aesthetics. Thus, we will find the cottagecore, soft girls, grunge, gothic and many other trends. But there is one thing that these styles have in common: they express a certain personality and are often associated with the looks of influencers.
Increases brand recognition
Marketers would agree: “There is much more to branding than your logo, name or colours.” However, these brand marks play a great role in your brand recognition, as customers have a natural tendency to associate them with what your company stands for.
This is how it works: the more customers see your brand marks, the more they become familiar with them. And the more they become familiar with them, the more they’ll trust your brand and buy from you. This reminds me of myself when I sometimes buy a product from a brand I never used before, just because it looks familiar to me and I feel as if I know it from somewhere. After all, big firms invest millions every year to research how our buying psychology works and how to influence us to buy, so I’m not really surprised that this has really worked on me!
Using brand marks consistently and at every opportunity also helps establish a strong and distinctive identity for your business. For example, by using its tick symbol in a regular manner, Nike has become one of the most recognisable brands in the world.